We have all seen the ads plastered with Telephone Numbers that no one is calling; Email Addresses that no one is emailing; and Web Sites that no one is visiting.  Today it’s all about Mobile Marketing and Communication On The Go. We have all been in the situation where we are interested in a product or service but don’t want to speak with a sales person YET. The preferred  method of communication today is very clear – Text Messaging is KING.

Text Messaging provides Real Time information to Consumers On The Go. It’s quick, efficient, and powerful. Text Messaging instantly provides the information consumers want regarding your product or service while on the go. Once they determine their level of interest they are far more apt to call you, email you, or visit your website – all of which are conveniently listed in your text reply.

While Text Messaging is KING with individuals, it is currently the most under-utilized communication channel for business professionals and companies. The Branding and Advertising world is transitioning before our eyes. The tidal wave is now here. The adoption rate to Mobile is 8x faster than that of the Internet and Email.

Today it’s all about permission based communication where consumers demand and convenience from the companies they choose to communicate with. iZigg 90210 makes this process simple and cost efficient through our Personalize, Promote, Play mobile media campaigns. There is not a more powerful way to brand either you or your company in today’s marketplace than iZgg 90210.  More info at http://www.90210txtads.com.  Follow us now on Facebook and twitter.  Now is the time for action.

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You might find it surprising that mobile web users are searching, shopping, and making purchases of all kinds of items on their mobile phones. For example, last year alone, eBay generated $500 million in gross sales through Mobile Commerce! In fact, they sold 1.5 million items via mobile and reported that during the holidays, every two seconds an item was sold on mobile!

Companies like eBay are literally TRAINING your future customers for you. They are helping to make Mobile ecommerce as common place as making a phone call or sending a text message. At the other end of the spectrum, small and medium sized businesses who understand that they need to be engaging their customers through Mobile are breaking reaping the early rewards for their efforts.

Ken Beam, the Digital Marketing Director at Douglas Auto Group, was recently quoted in Small Business Computing.

“Let’s face it,” said Ken. “Not everyone has access to a computer or laptop at any given time, but everyone has a phone. And I predict that in the next three to five years, mobile sites will be bigger than conventional sites. Go mobile — or get left behind.”

The picture of future marketing is clear. This is huge.  Be part of the first to get ahead of this technology and start cashing in. We have just launched our mobile marketing & advertising platform.  We are the low cost text message marketing solution and we are the only company that offers an unlimited text message marketing campaign. We guarantee an efficient mobile advertising platform that is user friendly so you can communicate with your customers and drive traffic to increase revenues.  Follow us on Facebook.  I would love to get to know you better.

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PHONE CALLS ARE BECOMING AN ENDANGERED SPECIES

Posted Sunday, Aug. 08, 2010
BY IAN SHAPIRA
The Washington Post

Jane Beard and Jeffrey Davis didn’t realize how little they speak to their children by phone until they called AT&T to switch plans. The customer service agent was breathless. The Silver Spring, Md., couple had accumulated 28,700 unused minutes.   “None of the kids call us back! They will not call you back,” said Beard, a former actress who with her husband coaches business leaders on public speaking.  E-mail and texting have driven the telephone conversation into serious decline, creating new tensions between baby boomers and millennials — those in their teens, 20s and early 30s.

Nearly all age groups are talking on the phone less; boomers in their mid-50s and early 60s are the only ones still yakking as they did when Ma Bell was America’s communications queen. But the fall of the call is driven by 18- to 34-year-olds, whose average monthly voice minutes have plunged from about 1,200 to 900 in the past two years, according to research by Nielsen. Texting among 18- to 24-year-olds has more than doubled in the same period, from an average of 600 messages a month two years ago to more than 1,400 texts a month.

Young people say they avoid voice calls because the immediacy of a phone call strips them of the control they have over the arguably less-intimate pleasures of texting, e-mailing, Facebooking or tweeting. They even say phone calls are by their nature impolite, more of an interruption than the blip of an arriving text.  Kevin Loker, 20, a rising junior at George Mason University in Fairfax, Va., said he and his school friends rarely just call someone for fear of being seen as rude or intrusive. First, they text to make an appointment to talk. “They’ll write, ‘Can I call you at such-and-such time?’” said Loker, executive editor of Connect2Mason.com, a student media site. “People want to be polite. I feel like, in general, people my age are not as quick on their feet to just talk on the phone.”

Deborah Tannen, a linguistics professor at Georgetown University who studies how people converse in everyday life, said older generations misinterpret the way younger people use their cellphones. “One student told me that it takes her days to call her parents back and the parents thought she was intentionally putting them off,” she said. “But the parents didn’t get it. It’s the medium. With e-mails, you’re at the computer, writing a paper. With phone calls, it’s a dedicated block of time.”

Ethan Seidel, rabbi of Tifereth Israel synagogue in Washington, D.C., can’t get many of his congregants younger than 35 on the telephone. Seidel, 52, often invites young new members to his family’s home for welcome dinners, but his gesture too often doesn’t even merit return calls. “One member seemed only slightly apologetic for not returning the call,” Seidel said. “I was floored by that. They say, ‘I never answer the phone anymore.’”

People are not only making fewer calls but also having shorter conversations when they do call. The average length of a cellphone call has dropped from 2.38 minutes in 1993 to 1.81 minutes in 2009, according to industry data.  Land lines are disappearing. Verizon, the nation’s second-largest land line carrier, behind AT&T, says its hard-wired phone connections have dropped from 50 million in 2005 to 31 million this year.

This article gives us a good picture of what is coming all too fast with the “Y” generation.  We now have an opportunity to align ourselves with this new revolutionary mobile marketing trend. We have just launched our mobile marketing & advertising platform.  We are the low cost text message marketing solution and we are the only company that offers an unlimited text message marketing campaign. We guarantee an efficient mobile advertising platform that is user friendly so you can communicate with your customers and drive traffic to increase revenues.  

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There is a concept in coaching & mentoring called seed planting. It means that it takes time for new ideas and suggestions to be embraced. There are clients that take hold of a new idea and run with it, some take a little more time to allow the idea to grow while others can take years before the idea sprouts. Still some clients will never grasp the idea. It will simply lay dormant. It doesn’t really matter what the client does with the idea. The purpose is to plant the seed and the client can do with it what they will. Sometimes the idea just needs time to germinate.

A wise mentor once told me that not to make a decision is a decision. He said not to choose was a choice. I thought he was nuts and went on with my life. It was five years later when I was in the middle of a situation where I was avoiding a decision that his words hit me like a ton of bricks. I literally said out loud, “I get it.” It took years for that seed to germinate in my brain until one day it sprouted and grew into a concept I understood. I was finally ready to get it. I wasn’t able to hear it before, but with time, I had evolved enough so the concept made sense. New ideas can take time to get used to. When we first hear the idea we may not be ready for it. That is fine. When you are ready the idea will sprout and grow and be there for you.

The other side of this is not to force your ideas and suggestions onto other people. By all means share them, but leave it at that. Seed planting isn’t an aggressive act; it is gentle and done with love and compassion. All you can do is plant the idea. What happens to it is up to the individual and what they are ready to hear at that very moment. The idea may sprout right away or it may take years. That isn’t your concern. Your job is to plant the seed and move on.

Everyone is at different places in their lives. Sometimes you will understand the new idea right away and perhaps even take action on it in the moment. At other times it will take a while. Don’t beat yourself up when you don’t get something right away. It just means the idea is in germination. When you are ready the idea will sprout and grow and be right there to support you. Until then don’t worry about it and go on with the ideas you are ready for. There will be plenty of idea seeds sprouting at any given time to keep you busy. The idea of life and improving your life is to be open for new ideas and be coachable. Watch this short video that will help you sprout and germinate where your are.

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We all know and hear every day that we are in a serious recession. Every day the
news is filled with negative stories of unemployment, skittish consumers, foreclosures, short sales, poor business conditions and fears of a “double dip.” Businesses, large and small, are suffering. Everyone knows this and it’s become a sign of our times. In the midst of all the bad news, some businesses are expanding. Some are growing, adding new customers, finding solutions and getting rich.

How do they do it? They have found a way to add value, make larger contributions, solve problems and make life better for their customers. We all should be doing this, especially internet marketers.

Many of us have reduced prices, added features or benefits, and started giving items of value prior to any offering. Others have created new divisions or products and are penetrating markets they might never have considered before the “hard times” forced them to be creative and think in new ways.

Human nature has not changed. Everyone is still looking for a “Good Deal” . People still want solutions, benefits and great customer service and are looking for ways to solve their problems and make their pain go away. Yes, in many cases margins are down and
closing the sale has become even more difficult. Yes, in many cases the fun of “Closing the deal” has gone. But all this does not change the fundamental equation:
People want and they think they have to have stuff!

To profit in these “hard” times the old basic principles still apply. Find a need and fill it. Provide value. Under promise and over deliver. Listen to your customers and pay attention! Hear what they need and want. Work with them to find effective, efficient solutions and they will still beat a path to your door. It’s easy to make money when times are good, but the really great fortunes are made when times are hard. The
businesses who are willing and ready to partner with their customers actually take advantage of hard times to develop a loyal relationship.

For help in thinking “outside the box” and forming new alliances with your customers, consider working with a menotor or partner with someone willing to coach you along the way. This perspective, broader view and experience can be worth a fortune! If you
are ready and willing to do new things in new ways to profit
from these difficult economic conditions,

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