Most business owners today lack the time, know-how and money to launch an effective online marketing strategy can make many small business owners neglect the whole endeavor of mobile marketing. The good news about mobile marketing is that you don’t necessarily need to dedicate a lot of time or money into a campaign to reap some rewards. Below is a short description of just some of the tools that will get you started. Gainesville Izigg has just launched a platform that will facilatate this marketing & take it to a higher leve by making it easy and affordable. Now you can take your business to where the eyes are.
Following are just a few mobile tools that small business owners can take advantage of to market their business to customers on the go. Even if you aren’t ready to launch a mobile marketing campaign, it’s still a good idea to take ownership of your business’ profiles on these sites to make sure the information is accurate and up to date:
Foursquare
(www.foursquare.com)
With nearly 3 million users, Foursquare has been getting a lot of attention in the media lately for its explosive popularity among young adults.
Foursquare is a mobile app that allows you to “check in” at locations – usually businesses – which tells other Foursquare users where you are. If you check in to a location a lot, you can become a “mayor” of that location – which can be a highly coveted achievement.
Some businesses have taken advantage of Foursquare by offering coupons to mayors or people who check in. Foursquare also provides a map to users so they can see what specials are being offered at nearby businesses.
Foursquare prominently lists which businesses are the most popular, so an owner can benefit by encouraging patrons to check in. Foursquare also provides details and stats on the people who check in at your business which can help you learn more about customers.
Facebook Places
(www.facebook.com/places)
Facebook – which now boasts more than 500 million users worldwide – recently launched Facebook Places as a competitor to Foursquare.
Facebook users can “check in” and their location is published on their Facebook page. They can then see which friends have also “checked in.”
Similar to Foursquare, a business owner can create a new place or claim a location that already has a profile in Facebook. You’ll be asked to verify that you can claim the location before you’ll be able to add photos and business details.
After an initial launch in a few cities, Facebook Places will be made available to more locations over time and the features offered to users and business owners will be expanded as well.
Yelp
(www.yelp.com)
Yelp is a website that allows users to post reviews of businesses, services, locations and events.
According to Yelp, 33 million people visited the site in June 2010. In addition to the website, Yelp also provides a mobile version with an interactive map and allows users to “check in” at locations. After “unlocking” your location, you can offer coupons through Yelp, update your business information and promote events.
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